WRITE ABOUT US
Zhilyova lingerie focuses on a clear message and a combination of sensuality and femininity. Lace and silk that combine into a second skin. For some it's an alter ego, an escape, for others it's one of the many faces of self-love!
Wrongfully, not all women experience the power and confidence that beautiful lingerie brings. We have learned that only one body type deserves this privilege. Worse yet, they have taught us that it is something that should only be used for contemplation by others.
Zhilyova underwear is underwear for every woman, for every day.
International Day Against Anorexia is celebrated all over the world. This day aims to draw attention to the number and effects of anorexia problems in the world. As part of this day, Not Skinny Enuf, a non-profit organization supporting people with anorexia disorder, and Gogola's communication agency initiated a photography project with photographers Sasha Samsonova and ZHILYOVA, who share the values of diversity and self-love.
Quality is the foundation on which I built my brand... The most important thing is a balanced combination of design, pattern and perfect fit. Having experienced times when underwear was, to put it mildly, not very diverse, I do everything to combine comfort with beauty. My main goal is to know that each of my clients feels beautiful in their body: sexy, strong and comfortable.
The Genesis campaign takes us to a surreal world in which a beautiful woman is shown carefully examining unknown circumstances. We wanted to create a vision of learning how to work and live together for a better tomorrow.